Does thermaltake have an notion of joining the extreme cooler ranks with Tt Dry Ice/ LN2 pots?
I think throwing some more effective and inexpensive pots would get more people into the hobby.  A la the Koolance V1 and V2. 
Working with some of the extreme cooling guys, you might be able to come up with a new cost efficient base to mass produce them at a much better price point 
 
At this point, Koolance is the only competition, but I just cant see spending almost $200 on a DIce pot when for ~$50 more I can get a pot that does much better with LN2. 
(Not that I get to do either lately :( )