I had no clue why they would make this motherboard, until I saw Josifek's post.
uATX for SFF cases makes no sense for i7, as they are such hot running setups, dual cards too boot. Lets be honest too, dual 2 series nVidia GPUs and SFF do not really fit (pun intended) in the same sentence.
Yes it CAN be done, but it really shouldn't.
But from a "less expensive" perspective I suppose it makes a lot of sense.
(i5 is around the corner, and hopefully will fit better in the mainstream area of PC building, right now though i7 is enthusiast class, not ready for all around PC building and definitely not for SFF).