[Russianhaxor]

The IT industry and future technologies are just too hot cake not to take part of, even if your core business is "something completely different". Bridgestone has started to develop e-Paper [or e-Ink, as some companies like to call the technology].

Two years later, Bridgestone is bringing its second generation to market. Bridgestone's e-Paper will come in several different models, but one of most important part is fully developed color technology. Given the limitations and lack of background lighting, don't expect an LCD-style experience. Secondly, an A4-size e-Paper refresh was accelerated to 0.8 seconds, roughly ten times faster than its previous generation.

More info here...
http://www.brightsideofnews.com/news...en-e-pape.aspx