I just did this yesterday. I did not have to create an account.
Go to this page, like to OP posted
http://www.intel.com/support/replace...b+body_replace
Go down to Live Chat box and away you go.
Have your CPU, Heat Sink and all that stuff ready as they will want the numbers off of stuff.
I took maybe 5 minutes and I had a RMA number and email with instructions.